Sponsored search, also known as Pay-per-click advertising (PPC) or cost per click (CPC), is the most results oriented marketing medium available. Just as the name says, you pay for the clicks when the user comes to your site. You don’t pay anything for your ad to be shown.
Most prominently, PPC ads are shown on search engines (often labeled as sponsored results). PPC allows you to market your business to the very people searching for your product or service while in a buying mode. With pay per click advertising, you can reach a worldwide audience or you can geographically target your marketing to individual cities, towns, and other demographics.
We work with you to develop a successful pay per click advertising strategy, a plan for optimal search engine presence, and a website filled with effective content and functionality. The final product is a web presence that reaches and engages your target audience, converts users into leads, and leads into customers. >> Request a quote
Dog daycare and boarding facility Happy Hound gets 90% of its business through Google AdWords.
The Pink City uses Google AdWords and its AdWords Business Page to reach local customers and drive more than 30% of its business.
Florida Hair Extensions used Google AdWords to grow its business by 425% year-on-year.
Using Google AdWords and Analytics, International Yacht Charter Group increased average monthly revenue by nearly 100% in just one year.
First Crush Restaurant Wine Bar & Lounge used Google AdWords to increase its site traffic by 400%.
Vermilion Restaurant used Google AdWords and local business ads to increase average weekly reservations by 15%.
Zingerman's Mail Order uses Google AdWords to increase brand recognition and maximize branded sales.
Carolina Rustica used Google AdWords, Analytics, Checkout, and Base to increase its conversion rate by 20% and overall sales by 50%.
Online silver jeweler Eve's Addiction used Google AdWords to build a multimillion-dollar business from scratch in two years.
Fitness Singles shapes up its AdWords campaigns with keyword ideas from the Opportunities tab.
Accommodation Direct increased conversions and reduced cost per conversion 34 percent with Google's Search-based Keyword Tool.
BlogTV.ca catches the fish with the Google Content Network: more than one million users in two months as a result of placement-targeted display advertising.
Using Google AdWords and Analytics, Cordarounds.com has seen a 200% return on their holiday spend, increased brand awareness, and strong growth of their return customer base.
Pay-per-question site JustAnswer uses Google AdWords and the Google Display Network to reach customers in 145 countries.
Using Google AdWords, FragranceNet.com has seen both its year-on-year conversion rate and click volume increase by over 20%.
Website Optimizer helps Merchant Warehouse increase leads by 15%.
BR-111 uses Google TV Ads to cost-effectively reach millions of viewers through multiple television networks.
By using Google local business ads to promote its 70+ store locations on Google Maps and Google, Golfsmith built on its search marketing success, driving more visits to its stores and more clicks on its website.
Cal West Motors uses Google AdWords to get over 200 calls a day.
Rich Ford uses Google AdWords to increase lead generation and become number 1 Ford dealer in his region.
DigiTek Security used Google AdWords to help triple its revenue in 2007.
Lyman Photography used Google AdWords to generate a sevenfold increase in traffic to its website.
Alarm Detection Systems uses Google AdWords to generate leads with a closing rate of 30-40%.
Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
PrintGlobe.com has used Google AdWords and Analytics to grow overall sales by 500% since 2002.
ReStockIt.com uses Google AdWords, Analytics, Product Search, and Checkout to generate 40% of its business.
IFA Insurance receives over 60% of its website traffic from Google AdWords.
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